Who is bigger Nike or Adidas? (2023)

What is bigger Adidas or Nike?

Nike and adidas are the two biggest sportswear companies. Nike's scale is a big advantage, adidas doesn't even come close. adidas looks cheaper than Nike and has been a better growth story, but there is a reason for Nike's high valuation. Nike is better managed than adidas and has a stronger brand.

Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. The brand actively serves across 55 countries via more than 2500 stores worldwide. Founded in 1924 by Adolf Dassler and Rudolf Dassler, the brand is the largest sportswear manufacturer in Europe and the second-largest globally.

Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from their footwear of over $24.2 billion in 2018, compared to Adidas footwear revenue of $15 billion.

Nike remains the biggest sportswear brand in the world. With a revenue nearing $45 billion now, the Oregon-based American company has been and still is quite comfortably in the lead within the global sportswear market.

The largest shoe brand in the US is Nike, with a revenue of $44.538 billion and over 75,000 employees. As of 2022, the US shoe industry has a market size of $85.84 billion. The average American owns 20 pairs of shoes, (12 for men and 27 for women).

Nike is a U.S based brand of sportswear while Adidas is German based organization. B-ball and running players are the primary market buyers of Nike while Adidas has fundamental market by the tennis and soccer players.

Nike's Business Model

Many of the top sports brands in the world choose to stay silent, but not Nike. Nike's ability to stand up for what the company believes while also continuing to innovate its sportswear and inspire its audience is what makes it one of the top sports brands to be reckoned with.